From the Chair
Public relations (PR) is the process of relating or communicating with the public to promote and maintain the IMAGE/REPUTATION of The American Legion in the eyes of the public.
As the Department PR Chair, my responsibility is to help you understand public relations, and to provide PR tools for you to use. My motto for this year is “It’s who we are; it’s what we do.” We promote the image of this organization by what we do, the many programs we participate in to serve veterans and our local communities. Our best efforts of PR are simply accomplished by informing the public about who we are, and what we do!
I need your help! If you show up at a community event representing your post, district, area, or department, if someone asks you about your Legion shirt, hat, or your American Legion license plate, you ARE involved in public relations for The American Legion! Every post should have someone that reports the events and great things your post does in the local community. Publicity by use of newspaper adds, Facebook, other social media, and web sites are an important part of PR, but there is more to PR than just that.