Public relations (PR) is the process of relating or communicating with the public to promote and maintain the IMAGE/REPUTATION of The American Legion in the eyes of the public.
As the Department PR Chair, my responsibility is to help you understand public relations, and to provide PR tools for you to use. My motto for this year is “It’s who we are; it’s what we do.” We promote the image of this organization by what we do, the many programs we participate in to serve veterans and our local communities. Our best efforts of PR are simply accomplished by informing the public about who we are, and what we do!
I need your help! If you show up at a community event representing your post, district, area, or department, if someone asks you about your Legion shirt, hat, or your American Legion license plate, you ARE involved in public relations for The American Legion! Every post should have someone that reports the events and great things your post does in the local community. Publicity by use of newspaper adds, Facebook, other social media, and web sites are an important part of PR, but there is more to PR than just that. My INITIAL PR priorities this year are listed below, and these will be adjusted as needed throughout the year.
- The American Legion Centennial – Whether your post was chartered in 1919 or 2017, it has a story that needs to be told in your community during the centennial. Below is the link to the 100th Anniversary Media tool kit. It contains templates of articles and letters you can submit to your local media informing them of your local post celebrations. Promoting the centennial works for all of us, all our programs, all our posts!Centennial Media Kit
- Citizenship for Active Duty and Veterans Who Have Served this Country – The Chairman of this program is Past Department Commander Gene Smith. The American Legion believes in and endorses naturalization. Helping those following the legal path to citizenship has been a longstanding and proud Legion tradition. There is existing federal law that provides a path to citizenship for active duty and military veterans, and you can find detailed information at the website below.Naturalization Through Military Service
- American Legion Baseball – The Department of Florida will host the Southeast Regional World Series Tournament next year in Tampa! Department Chairman Andy Burkett will need much help not only in promoting the tournament, he will need sponsors, donations and volunteers. Contact Andy at: email@example.com.