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Department of Florida

February 2010

The entire Legion family bands together and wins $250,000 for Operation Comfort Warriors (OCW) in PepsiCo’s Refresh Everything Project, submitting the most votes in an online contest and beating out hundreds of other groups and charities to take first place in the contest’s first month. A big part of getting the word out was the American Legion Online Update e-newsletter. This is an early example of the still growing power of online and social media to augment everything the Legion does.